Net Applications is a leading source of tools and utilities for webmasters and Internet marketers, with numerous offerings for managing, monitoring and optimizing websites. Their popular product, HitsLink, provides customers with easy-to-use access to real-time statistics on website traffic to help drive more educated business decision-making.
The market for web analytics products is booming, and there are hundreds of companies providing similar services, with virtually no differentiation between their offerings. HitsLink is unique because it provides more in-depth insight—reporting not just how many site visitors there are—but details on where those visitors are coming from. HitsLink was able to build this competitive advantage by integrating the Alexa Web Information Service (AWIS) from Amazon Web Services.