In an interview with Jose Ferreira, CEO of Knewton, Inc., Jose explains building an innovative online education website with the help of Amazon Mechanical Turk. In an interview with Jose Ferreira, CEO of Knewton, Inc., Jose explains building an innovative online education website with the help of Amazon Mechanical Turk.
We have tested various professionally designed logos. We tested all of them on MTurk and found one that tested best with various communities, with a sample of randomized people, people who were in our particular target market. We also used it to test out a number of taglines. We tested about 30 taglines, and found our final tagline.