Hungama Digital Media Entertainment Pvt. Ltd. is a leading aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content. The digital media company, based in Mumbai, India, has partnerships with over 400 content creators, record labels, studios, broadcasters, and game publishers, and has licensed, worldwide exclusive digital rights to more than one-half million music and video titles. Hungama delivers content to consumers in 47 countries across mobile, Internet, and Internet protocol television (IPTV) services, and has more than 150 partners across the world.
Before migrating to AWS, the company ran its servers in local data centers. This solution soon became expensive, time-consuming, and inefficient. Hungama wanted to turn projects around quickly but old equipment caused delays in implementation and service launches. In 2008, Hungama migrated to AWS to take advantage of the cost effectiveness, flexibility, and fast time-to-market offered by the cloud. “Our migration to AWS in 2008 reduced IT costs considerably,” says Amit Vora, CTO for Hungama.