Channel Intelligence (CI), a product data technology company, provides marketing solutions for manufacturers and retailers by helping consumers easily find and buy products on the Internet. With product data as the core foundation of its services, CI continually looks for innovative ways to store, clean, optimize, and manage the hundreds of millions of products in its database. As a technology company, CI has both patented and patent-pending technologies to solve most data problems plaguing today’s marketers in the competitive online landscape.
However, technology alone has not been able to completely fill the gap when it comes to subjective intelligence. Answering questions such as “Is this a picture of a printer?” or “What are the attributes of this product?” still require a higher level of intelligence; typically human intelligence. Unfortunately, human intelligence is a costly resource that has significant limitations when it comes to scalability.