The goal of the Amsterdam Museum Night Foundation, also called n8, is to connect younger generations with Amsterdam’s rich museum culture. The highlight of n8’s event schedule is Museum Night. On Museum Night, participating museums stay open until 2 a.m. for one night in November. This event, which began in 2000, has grown into a popular annual social outing.
In 2010, n8 focused its event campaigning on its social media outlets and its website. The n8 website has become an integral part of the event. Due to the popularity of Museum Night, n8 knew that its website hosting server may not be able to handle the increase in activity immediately before and during the event.