This case study describes the adoption of Amazon Simple Notification Service (Amazon SNS) and other AWS services by Active.com—the leading online sports community for enthusiasts and competitors to discover, learn about, register for and ultimately participate in a wide range of sporting events and recreational activities. Active.com hosts a directory of sports and recreational activities which includes more than 300,000 races, leagues, tournaments, camps and other recreational listings covering over 80 sports categories in 5,000 cities.
Active.com was looking for a way to analyze a user’s click-stream in near real-time to deliver pertinent trending information in a timely manner. One of the fundamental ways that Active.com enhances user experience on its website is by understanding and anticipating user needs- surfacing relevant content dynamically to users whenever possible. This is reflected in the “Popular Near You” feature on the homepage, or the “Events Near You” feature on the channel pages, such as active.com/running.