The Indianapolis Motor Speedway (IMS), home of the Indianapolis 500, has been entertaining racing fans since 1909. Today, the Indianapolis Motor Speedway hosts three industry-leading motor sport events: The Indianapolis 500, Allstate 400 at the Brickyard, and the Red Bull Indianapolis MotoGP race. To meet the demands of their growing fan base, the Indianapolis Motor Speedway built an online platform to stream their live events.
As an entertainment company, IMS’s first priority was providing relevant, accessible content to their visitors. But, with over 3.1 million online visitors, IMS’s Online Services team had a challenge ahead of them.